The Ultimate Guide to Finding eCommerce Training that is Right for You!

are you looking for an ecommerce training program that is right for you?

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Great eCommerce training solutions are hard to find. Many companies offer “eCommerce training,” but you’ll find it is generally tailored toward their specific product with little application to your unique business model. Facing this dilemma, you might consider investing in a more focused training program for you and your team.

Second Spring specializes in making eCommerce simple, understandable, and relevant. Our eCommerce training solutions are designed to have value for everyone, from small businesses to large corporations. Our knowledgeable team works day in and day out to develop programs, tools, and information pieces such as this one to help you on your road to eCommerce success.

When you are deciding whether a more refined approach to eCommerce training is right for you, consider the following.

eCommerce training is not a ‘one-size-fits-all’ framework. Depending on where you are in your eCommerce journey, you will be faced with two primary questions, both of which can be answered with the right training approach.


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eCommerce Training is Not a ‘One-size-fits-all’ Framework.

Depending on where you are in your eCommerce journey, you will be faced with two primary questions, both of which can be answered with the right training approach.

How do I set up an effective online store or make my present store more effective?

This question is commonly asked by business owners and startups trying to set their store up for the first time or by those who wish to make a specific enhancement to their existing store.

In many such cases, these people begin searching for detailed tutorials on how to set up a store for the first time. Unfortunately, these tutorials often focus on the technical side of setup and fail to help business owners understand how to make their unique store successful in the ever growing online marketplace. The good news is that there are many training options out there to help you do just that. We’ll touch on a few in a moment.

What should I do to increase growth in my eCommerce store?

In other cases, business owners have already done their initial setup, secured some sales, and really caught the eCommerce bug. Perhaps they’ve added eCommerce to a mature brick and mortar business with an existing customer base and are ready to expand into the digital realm. In this scenario, achieving growth on the eCommerce side of things becomes essential to overall strategy. Mastering the concept of eCommerce and fully understanding how to drive success in an online format is a must before they begin. This can also be achieved through targeted eCommerce training.

How to Build an eCommerce Website

A typical question that stems from ‘How’ training needs is “How do I build an eCommerce website?”

Fortunately, there’s an abundance of eCommerce training solutions out there to help you with the technical setup. Vendors such as Shopify, BigCommerce, and Salesforce have all produced excellent, detailed training on how to set up and use their products. Unfortunately, these tutorials give little advice on how to effectively position your eCommerce store in the online marketplace.

In spite of having completed this detailed training, many business owners still find themselves struggling to make important business decisions about how to approach their new eCommerce model. This is because technical training doesn’t fine tune your model in the same way that coaching, live support, and the ability to talk one-on-one with an expert does. These technical tutorials are unable to respond to the variations that come with each unique business decision-making process.

And then some people just lose the plot around step 47 or so. It can be a lot to take in at once.

One option for these people is private consulting. However, private consultants are costly and often take over the project, providing little intel as to what they are doing and why. This can leave you feeling out of control and under-informed.

Instead, we recommend seeking a rapid-start guided training from a knowledgeable firm. These eCommerce training sessions are an affordable alternative to private consulting.

Guided eCommerce training solutions includes a walkthrough, coverage of the different setup options, how to choose the products that are right for you, and live support for all of your questions, including how all of this information applies to your specific business. You will leave with the confidence and the know-how to move forward on your own and the ability to train someone to take on the project for you internally if needed.

What to Include in an eCommerce Business Plan

A typical question for people with ‘What’ training needs is “What do I include in an eCommerce business plan?”

They may also seek eCommerce training to help with more specific problems like:

  1. How do I get more traffic on my site?
  2. How do I get more ‘page one’ rankings?
  3. How do I increase my conversion rate?
  4. Am I measuring the right eCommerce analytics?
  5. What are the right eCommerce objectives and key results for my store?
  6. How do I get more return customers?
  7. How do I get more referrals?
  8. How do I manage unhappy customers effectively?
  9. How do I get my shipping costs down, and my shipping times down too?

While there are abundant resources for eCommerce ‘How’ training, there are far less for eCommerce ‘What’ training. In fact, your options are very limited. Those seeking this advanced eCommerce should seriously consider investing in an eCommerce Masterclass. Here are some valuable topics to look out for.

eCommerce Training Topics to Look Out For

Topic # 1 - Commitment to eCommerce 

In any Masterclass, you need to map out your eCommerce project and make the critical decision to commit to it. To do this, you’ll need a strong vision. You’ll also need to address any resistance you foresee in the plan and develop strategies for managing this resistance. In a Masterclass, you’ll learn about the tools you need to produce your detailed plan and how to review key factors in ultimately deciding whether or not you’re ready to commit.

Topic #2 – Defining Your Ideal Customer

Defining your customer requires that you first identify your customer persona. This is where you thoroughly establish who you are selling to. In your Masterclass, you will outline key elements of your customer persona and pinpoint tools that will help attract these specific customers to your online store.

Topic #3 – Getting Found Online

Getting found online is critical to generating sales. In this session, we’ll simplify and demystify the key components of search engine optimization (SEO). The first key step to getting found online is defining your keywords and positioning yourself to rank well in search engine results. In your Masterclass, we’ll demystify the key components of SEO and learn how to define the keywords for your business.

Generating organic traffic and client referrals, however, takes time. In most cases you will start by paying for traffic and build your organic momentum over a period of six months to a year. Client referrals come with happy customers. As you build trust with customers, they will become advocates eager to market your services through social media platforms and word-of-mouth.

Topic #4 – Creating Digital Ads

We get it, creating digital ads can be overwhelming. There’s so many different platforms to choose from and they all work differently. However, creating digital ads to drive paid traffic to your store is a very important step in building your online business.

In your masterclass, we’ll provide you with an overview of the major players when it comes to digital ads and help you choose the best platform(s) for your business.

Topic #5 – Selling Online and Delivering on What You Promised to Your Customer 

Your Masterclass will teach you the different ways to sell through eCommerce and give you advice on deciding which platforms or marketplaces are the best fit for your products and your plans to expand.

At Second Spring, we generally recommend using Shopify for its user-friendly platform and excellent customer support. However, you may have already committed to a different platform. A knowledgeable instructor can help you find complementary products to get just the right look, feel, and back-end support for your particular situation.

Getting your products from you to your customers in a timely fashion can be tricky. A Masterclass will help you make critical decisions like who can provide the most efficient and cost-effective delivery service and whether you should warehouse your inventory or implement a drop-shipping model. Should you hire more employees to take care of the added workload? All of these considerations need to be taken into account to ensure a satisfying delivery process for your customers.

You’ll also need to review which products make the most sense in an eCommerce model. If your price isn’t competitive or you're facing outrageous shipping costs for a given product, that product may not be worth making available in your online store. Remember that you will be expending money every time someone clicks on an ad for your product, so if there’s a high chance that a customer will turn to a competitor based on price point, it’s best to direct those marketing dollars elsewhere

Topic #6 – Satisfying and Delighting Your Customer 

To be successful in the online marketplace, you need to go the extra mile to satisfy your online customers. In your Masterclass, you’ll explore what kinds of support you might offer to ensure customers have the most delightful experience and keep on coming back for more. This plays a critical role in turning customers into advocates and securing those coveted referrals, so don’t underestimate the value here.

Two possibilities to consider are knowledge bases and live support teams. In addition to this, try wowing your customers with a personalized follow-up procedure and some targeted remarketing. What works for you will depend on your unique business model and what you evaluate the priorities of your customer persona to be.

Topic #7 – Growing Your Customers, Growing Your Business

You’ll notice the theme of growth doesn’t appear until all of the above six topics are satisfied. Once you’ve worked through, and in many cases reviewed, the above, you are ready to get to the grind.

Your Masterclass will help you ultimately decide what direction you want to take your online store in and how to allocate resources as you move forward. You’ll learn how to leverage those advocates that you delighted and create new prospects. Developing a Customer Trust Circle can help keep all of your customers, new and existing, engaged with your business and consistently returning to get on board with the latest products and service offerings.

Topic #8 – Implementing Your Plan

You’ll finish your Masterclass with a fully formed plan of action. By the end of the process, you’ll be ready to finalize your eCommerce plan and execute a coherent strategy that is aligned with your goals. Now is the time to clarify your budget with vendors and management and devise a schedule to bring it all together.

Let's Make It Happen!

Where are you in your eCommerce journey? Are you a “How” candidate or a “What” candidate? No matter where you are, Second Spring has a program designed just for you.

If you’re new to eCommerce or you’re looking to enhance a specific aspect of your store, let us get you started with some targeted “How” work. Learn more about our Strategy & Planning Solutions - we can do the heavy lifting for you or provide the plan you need to achieve your specific goals.

For our more advanced eCommerce business owners wondering what to do next, we have just the “What” training solution for you. Our eCommerce Masterclass explores every area of your blossoming online business. You’ll come out with a renewed sense of direction and a solid plan of action. Oh, and did we mention the first module is FREE? Click here to get started.

A little know-how goes a long way in the world of eCommerce. Let our experienced team guide you in making your eCommerce store the best it can be. We’re here to answer all of your questions and can’t wait to be there for you every step of the way.