eCommerce Customer Loop-3

Every successful eCommerce company starts with a strategy & plan – but your customers may not be patient and wait around while you figure it out. This is where we can help!

It’s possible to go fast, AND be thorough, when you have a great method to guide you along the way. Our eCommerce strategy solutions focus on all the things needed for success. We’ll work to get clear on where you are right now with eCommerce then we’ll create an eCommerce plan that digs into the key areas of eCommerce. Together, we’ll cover all five steps of the eCommerce Customer Loop™ in detail and get clarity on:

  1. Attracting initial prospects
  2. Removing selling fiction and closing sales 
  3. Delivering on the promise you made to your customer
  4. Satisfying your customer and resolving any issues they may have
  5. Building momentum and continuing to grow your online sale

We've developed three paths to help you create your ideal eCommerce strategy & plan below.


Ecommerce strategy and planning done by you path

We’ll digitally guide you through the process of creating your ideal eCommerce strategy & plan. This eCommerce planning solution includes:

  • Eight module eCommerce Masterclass digital training focused on strategy & planning as a six-month subscription
  • The eCommerce Growth Planner™ template
  • Membership site access including digital planning tool library
  • Knowledge base, ticket and chat-based support


Looking for a little extra coaching and guidance? The ‘Done With You’ option is the perfect choice. This eCommerce planning solution includes everything in ‘Done By You’ plus:

  • Eight weekly coaching sessions (30 minutes) to guide your strategy & plan creation
  • Valuable insights on your strategy, plan contents, and priorities
  • Go-forward budget and scope for your strategy & plan
ecommerce strategy and planning done with you path


ecommerce strategy and planning done for you path

The Second Spring team will create a customized eCommerce strategy & plan for your business. This eCommerce planning solution includes:

  • Website / eCommerce Audit
  • An analysis of up to three of your competitors
  • A plan to boost your SEO presence
  • Planning workshops across Attract, Sell, Deliver, Satisfy and Grow stages of eCommerce
  • Draft strategy & plan review
  • Final presentation of all deliverables



  • Get a comprehensive strategy & plan with a clear path to results
  • Make real progress with eCommerce from day one
  • Avoid launching pet projects and doing knee-jerk activities
  • Understand what’s happening all along the way
  • Ultimately, avoid wasting money unnecessarily without results